Market Segmentation Approaches in Tourism
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منابع مشابه
Empirical market segmentation: What you see is what you get
The aim of the chapter is to discuss and illustrate different approaches taken in the area of empirical market segmentation in tourism, and to raise conceptual, practical and methodological problems in this context. The chapter is limited to the discussion of empirical market segmentation, which means that an empirical data set (typically resulting from a tourist survey) represents the basis. P...
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تاریخ انتشار 2015